A product line is a group of related products produced by one manufacturer, for example products that are intended to be used for similar purposes or to be sold in similar types of shops. Jan 22, 2019 a product focus definition could be an approach to business that defines a companys operations, strategies, metrics and performance in terms of products. A software product line is a portfolio of similar software based systems and products produced from a shared set of software assets using a common means of production. Software product line definition of software product. A product mix is a group of everything a company sells. Love it or loathe it, facebook is a good example of a platform and a software product. Aug 02, 2016 product line manager is a very responsible position that involves maintaining a portfolio of all the products and product lines built by the company, or in other words, he is responsible for creating,tracking,monitoring all the products within all. The product line length within a company keeps changing. Software product lines are quite common in our daily lives, but before a product family. Product line definition of product line by merriamwebster.
A software product line is a set of softwareintensive systems sharing a common, managed set of features that satisfy specific needs of a particular market or mission, and that are developed. Software product line dictionary definition software. A software product line, also known as software family, is a set of softwareintensive systems sharing a common, managed set of features that satisfy the specific needs of a particular. Generally, there are three price bands which exists in any market lower priced products, middle priced products. Companies benefit from creating product families in that they can leverage the loyalty their existing customers. This role evolved from the brand manager position that is often found at consumer packaged goods companies. A product can be positioned in a favorable way for a target audience through advertising, the channels advertised through, the product packaging, and even the way the product is priced. Product line definition, all of the products carried by a manufacturer, wholesaler, or retailer. A product line is a group of products that a company creates under a single brand. A product line extension is when a company creates a new product in the same product line of an existing brand. A product attribute is a characteristic that defines a particular product and will affect a consumers purchase decision. Freeware is completely free software that never requires payment. Software product lines, or software product line development, refers to software engineering methods, tools and techniques for creating a collection of similar software. A productline manager will manage the product line and may manage a group of product managers who are responsible for each product in the line.
An end of life eol product is a product that does not receive continuing support, either because existing marketing, support and other processes are terminated, or it is at the end of its useful life. The product manager is responsible for the strategy, roadmap. A software product line spl implies a formal procedure for designing the modules based on predicting how they can be reused to solve a variety of problems. Targets for product development or product management. Software product line engineering with feature models. Examples of companies with successful product line extensions include gillette, which introduced shaving creams as complementary products to its razors, and the campbell soup company, which diversified its soups by introducing chicken flavors, such as creamy chicken noodle. This is the part where most of the back and forth happens, where everything seems very clear until we figure out that it is not, where it feels like a never ending spiral. Manufacturing companies, for instance, are constantly improving their products and embracing the latest trends in order to remain competitive. Dec 15, 2016 a product is an offering that can be sold to customers. Guidelines for developing a product line production plan. However, the product line is a subset of the product mix.
The product developers create a product specific production plan from the general production plan created by the coreasset developers. In software product line engineering, product management activities, in particular, product definition and certain aspects of portfolio management, are subsumed under the term product. Companies benefit from creating product families in that they can leverage the. And during bad times, the mass level product keep giving good business. So a company has to look at its complete business market and decide the product line. Software product line spl engineering refers to the engineering and management. Product positioning can involve a number of different elements.
Product line manager job description sample, duties, and responsibilities the product line managers job description covers vital roles in the overall sales and success of a companys products. Productfamily engineering pfe, also known as product line engineering, is a synonym for domain engineering created by the software engineering institute, a term coined by james neighbors in his 1980 dissertation at university of california, irvine. Software product line an overview sciencedirect topics. Apr 08, 2020 a product mix is a group of everything a company sells. Product line managers supervise the creation of new products. Product family engineering pfe, also known as product line engineering, is a synonym for domain engineering created by the software engineering institute, a term coined by james neighbors in his 1980 dissertation at university of california, irvine. Software product definition of software product by the free. A product roadmap communicates direction and progress to internal teams and external stakeholders.
Software product lines spls, or software product line development, refers to software engineering methods, tools and techniques for creating a collection of similar software systems from a shared set of software assets using a common means of production. For example, an electronics device with an objective of zero defects. Software product line dictionary definition software product line. Using the productlineapproach, members in a softwareproductline can be constructed. Dec 28, 2016 definition what does end of life product eol product mean. It is common to think of products as having a physical presence such as a mobile device. Product definition is the number or expression resulting from the multiplication together of two or more numbers or expressions. After the trial time expires, youll be asked to enter a code or register the product before you can continue to use it. This collection includes two decades of sei work on software product lines.
A software product line is a set of software products that share a. A product line is a group of related products under a single brand sold by the same company. Lean on your support team and pull language from the actual questions customers ask. Product line manager job description sample, duties, and. The premium products add good margins during good times which help the company thrive. Applying software product line principles in a product development.
Group of products derived from a common product platform. A good, idea, method, information, object or service created as a result of a process and serves a need or satisfies a want. A group of related goods that are manufactured by a single company. Definition and examples a product line is a group of products that a company creates under a single brand. Definition together with design more precisely, sensory designis the most hands on part of product design and development process for product people. Product objectives also serve as target for teams and individuals and may be incorporated into performance management targets. Long a standard practice in traditional manufacturing, the concept of product lines is relatively new to the software industry.
This is the product line is a total of all variations of products present within a company. The product line managers job description covers vital roles in the overall sales. If you want to attract the best and the brightest, a great product vision does half your job. Targets related to quality control and customer perceptions of quality. The product develop1 a software product line is a set of software intensive systems sharing a common, managed set of. Customers can upload their own cover images or choose from the gallery. Write product descriptions in the natural language of your target customer. The products are similar and focus on the same market sector. The product manager is responsible for the strategy, roadmap, and feature definition for that product or product line. Software product line spl engineering refers to the engineering and management techniques to create, evolve, and sustain a software product line.
Another example is the firmware in the computer in your cars engine. We use examples to demonstrate the key concepts and open issues. They serve as the basis for product strategy, design, refinement and launch. For example, market research may have revealed that the product is popular among mothers. The depth of the product line refers to the number of different. I define a product as something physical or not that is created through a process and that provides benefits to a market. Product line definition and meaning collins english. A software product line is a portfolio of similar softwarebased systems and products produced from a shared set of software assets using a common means of production.
Product managers are typically found at companies that are building products or technology for customer or internal use. A software product line spl implies a formal procedure for designing the. The arcade game maker product line is an example product line created to support. It has a combination of tangible and intangible attributes. Jul 18, 2017 definition together with design more precisely, sensory designis the most hands on part of product design and development process for product people. A product line is a group of related products produced by one manufacturer, for example. For example, automotive manufacturers can create unique variations of one.
Software product lines were formalized by the cmu sei 2, and they define a software. These goods or services use similar or same production processes, have similar physical characteristics, and may share customer segments, distribution channels, pricing methods, promotional campaigns, and other elements of the marketing mix. Software product line article about software product. The strategy for an extension could be a different color or size, and it may have. Softwareproductline engineering has gained considerable momentum in recent years, both in industry and in academia. The 3 types of product line stretching and why companies take. A product class is a group of similar products which can somewhat substitute each other. Organizations developing a portfolio of products as a software product line are experiencing orderofmagnitude improvements in cost, time to market, staff productivity, and quality of the. This article describes how this is done in practice, using the example of a product line of meteorological data systems. A software product line spl implies a formal procedure for designing. A set of related products sold by a single company. Apr 20, 2016 the best place to find good product vision statements are in job descriptions. Jul 21, 2017 product objectives are targets for product development or product management. The product manager drives the strategy to bring the technology, business.
Product line definition is all goods made by a manufacturing firm. Product positioning definition what is product positioning. When a business has a competitive advantage, it has an edge over its. Using this example we will show how a product line is designed, and how product variants can be derived automatically. Software product lines are quite common in our daily lives, but before a product. Product management is the development, marketing and sale of a product to a customer business dictionary definition. Activities span from strategic to tactical and includes the following objectives. A software product line is a family of products designed to take advantage of their common aspects and predicted variabilitys.
Software product definition of software product by the. Shareware or trial software is software that gives you a few days to try the software before you have to buy the program. Product line meaning in the cambridge english dictionary. Marketing executives believe that product lines give companies a competitive advantage. As a business term, product has no such connotation.
For example, patanjali deals in different categories of products which include shampoo, flour, toothpaste, etc. A software product line is a set of softwareintensive systems sharing a common, managed set of features that satisfy the specific needs of a particular market segment or. Jan 14, 2019 overall, a product line stretching is helpful to a company because it saves the company in bad times. This article offers a clear definition of a product roadmap, including visual examples of software, templates, and more. Every product is made at a cost and each is sold at a price. Narrow product class consists of products that include a definite set of products used for a specific. Whats the difference between a software product and a. Perhaps their physical attributes, prices, quality, or type of customers are the same. Managing variation in services in a software product line. Or head to quora and look at the language people use when talking about. For example, a cosmetic company thats already selling a highpriced product line of makeup that might include foundation, concealer, powder, blush, eyeliner, eye shadow, mascara, and lipstick under one of its wellknown brands might launch a product line under the same brand name but at a lower price point. Product line engineering ple is important because of remarkable efficiencies it has shown in the engineering process. A software product line is a family of systems that share a common set of core technical assets, with preplanned extensions and variations to address the needs of specific customers or market segments. Product line definition of product line by the free.
Mar 17, 2015 love it or loathe it, facebook is a good example of a platform and a software product. Product item a product variant with its own distinctive attributes price, packaging, etc. The products in the same class have similar features and functions and are catered to the same demographic consumer. Maybe their function or channel distribution are the same or similar. Particularly in marketing, it is common to call anything that can be sold a product, physical or not. A product line refers to a unique product category or product brand a company offers. Whats the difference between a software product and a platform.
The 3 types of product line stretching and why companies. The individual occupying the position needs to have analytical mind and business sense. A software product line spl implies a formal procedure for designing the modules based on predicting how they can be reused to solve a var. In other words, it is a collection of products grouped together and sold by a company.
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